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Users can also discover the fine fragrance in the virtual Gucci store.
By: Melissa Meisel
Gucci Beauty expands #FloraFantasy into the metaverse as Miley Cyrus becomes the first persona to appear as an avatar in Gucci Town on Roblox. The multi-platinum selling recording artist, songwriter and face of the new Gucci Flora Gorgeous Jasmine fragrance guides a new expression of the scent with an immersive, virtual takeover, said the Happi Top 50 company. Gucci Town visitors can join scavenger hunts for magical “Flora” letters and win unexpected rewards, as well as unlock new surprises through Mini Game Heights. Additionally, on Selfie Way, all can strike a pose in the scene of the latest Gucci Flora Gorgeous Jasmine campaign. Users can also discover the fragrance in the virtual Gucci store. Modeled after real-life boutiques, it transports and inspires with a recreation of the physical Gucci Flora pop-up. And for those looking to accessorize the experience, visitors can purchase digital fragrance bottles as wearable backpacks to sport throughout the platform, while they explore the world of Gucci Flora fragrances. Learn more from the Happi TV video. For more on fine fragrance, look here and here.
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